President Trump just dropped the hammer on politicized “debanking” — and gun owners and firearm businesses have every reason to cheer.
On August 7, 2025, Trump signed an executive order guaranteeing fair banking for all Americans, targeting financial institutions that have blacklisted lawful customers over political or religious beliefs. The move directly addresses years of behind-the-scenes pressure campaigns — from Operation Chokepoint to more recent crackdowns — that targeted firearm-related businesses and conservative customers.
The order calls out banks and federal regulators for flagging transactions tied to companies like Cabela’s and Bass Pro Shops, or even peer-to-peer payments with “Trump” or “MAGA” in the memo line, despite no evidence of criminal conduct.
Under the new directive, federal banking regulators must scrub any guidance that uses “reputation risk” as an excuse to deny accounts or loans based on politics. Banks that engaged in politicized debanking must identify victims, reinstate accounts, and notify them they can once again access services. Regulators are also tasked with reviewing complaint data, penalizing violators, and — if needed — referring them to the DOJ.
The Small Business Administration must order its partner banks to hunt down and reverse wrongful denials, including for firearm businesses.
For the firearms industry, this is a major win. Lawrence G. Keane, NSSF Senior Vice President and General Counsel, didn’t hold back:
“President Trump is yet again delivering on his promise to protect Americans’ rights. This time by ensuring that banks cannot discriminate against firearm-related businesses based on unaccountable corporate executives trying to impose a ‘woke’ gun control agenda beyond what the law requires,” Keane said. “American businesses, and firearm businesses in particular, must have fair access to essential banking services that are based on an objective criteria and creditworthiness. Politics should not enter into a bank’s lending decision. NSSF is encouraged that President Trump is today putting an end to ‘woke banking.’”
The order also directs Treasury to create a government-wide strategy to eliminate politicized banking entirely, with legislative or regulatory fixes if necessary.
For years, gun retailers, ranges, and manufacturers have faced sudden account closures, frozen payrolls, and lost credit lines — not for breaking the law, but for being in a disfavored industry. Now, the administration is telling banks to knock it off and focus on actual, measurable financial risk.
Bottom line: If you run a lawful business — whether it sells Glocks, gospel CDs, or MAGA hats — your politics shouldn’t decide your access to a bank account. Trump’s message to banks is simple: quit playing politics with people’s livelihoods.
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