Here’s something we didn’t have on our predictions list for 2026. Ford truck sales are spinning into a big fat abyss, while the company’s last remaining car is climbing out of one. Such news does not bode well for a company that lives off truck sales, but that’s the reality facing Ford – and many automakers – at the moment.
April sales figures are out, and to be fair, this isn’t something to be sounding alarms over just yet. We already knew the disruptions last year in the aluminum supply chain were hurting F-Series production. But Ford builds other trucks, too, and now those sales are starting to take a downward trend. At least Mustang is a shining beacon, though all things considered, we suspect Ford would much rather have its bread-and-butter vehicles kicking butt than a low-volume pony car. Let’s see just how things are shaking out in Ford land right now.
Trucks Down 14%, But It’s Really Closer To 18%
Let’s jump right to the point. Every single Ford truck line, save for the company’s heavy commercial trucks, is down double digits in April. We already knew the F-Series was on a downward leg. Last month, Ford explained the big fire at the Novelis plant in 2025 gummed up the company’s supply of aluminum. Things are recovering, but the shortage forced Ford to limit F-Series production. We’re already seeing some improvements – F-Series sales are down 14.7% in April. At the end of March, it was 16%.
But the company’s line of Transit work vans are lumped in with truck sales, and Transit continues to be a bright spot for Ford. Its sales jumped 22% for the month and is up 5.1% for the year. However, without Transit in the mix, Ford trucks actually dropped 18.35% for the month. For a company that lives and breathes trucks, that’s not good. But it may not be that bad, either.
Let’s not forget, Ford also builds the Ranger and Maverick, and they had a way worse month than F-Series. Maverick is in a full-on tail slide, dropping nearly 30% in April. That equates to 14,196 small trucks on the road, whereas the automaker sold 20,000 in the same period last year. But Maverick was already trending downward, falling 10.9% through the first quarter of this year. Ranger is arguably more concerning. It dropped 25% in April after being up 19.2% in Q1. Only 5,245 midsize trucks were sold. It fell so hard that Mustang outsold it.
So what’s going on with Ranger and Maverick? In an email to CarBuzz, a Ford spokesperson provided some key context to the figures. The company’s employee pricing for everyone campaign, which is about to kick off again this year, was already in full swing last year. In short, both trucks had major incentives driving sales at this time last year.
“Last April 2025, Maverick had a record sales month with sales up 67%, while Ranger sales were up 62%. A lot of this was driven by our ’employee pricing’ promotion that we had in place at the time along with fact that the whole industry faced a much stronger annual selling rate of 17.6M last year. Year-to-date, Ranger is running 5% ahead of last year, while Maverick is going up against a record sales year.”-Ford Spokesperson
Speaking Of Mustang….
Let’s hear it for Ford’s pony car. It’s been awhile since the sole survivor of Detroit’s muscle car wars pumped out some good news, but Mustang’s upswing is still charging hard. April sales were up 18.4%, totaling 5,830 sales. Mustang topped Ranger, the dying Escape, outsold its Mach-E nemesis by double, and beat literally everything with a Lincoln badge.
Read the full article on CarBuzz
This article originally appeared on CarBuzz and is republished here with permission.
Read the full article here
