For 84 years, Marathon watches have traveled the globe on the wrists of U.S. military personnel. Specially made for American troops beginning in 1941, the brand’s watches remain the preferred supplier for the U.S. Armed Forces to this day.
And now, the Canadian brand shows off its pride.
Marathon Watch Company, founded in Montreal in 1939, is celebrating its national heritage with a special-edition timepiece that launches today. July 1, also known as Canada Day, is the country’s biggest celebration of independence. This year also marks the 60th anniversary of the Canadian flag, which the country officially adopted in 1965.
But the company’s identity remains rooted in the partnership between Canada and the U.S., and this new watch is no exception. The ADANAC Stainless Steel Navigator Pilot’s Automatic is an addition to the brand’s Navigator collection, which was originally developed in a partnership with the Kelly Air Force Base in San Antonio, Texas.
The new watch’s aesthetics, however, are pure Canada. Limited to just 500 units, the timepiece is available online now for $1,280.
ADANAC Stainless Steel Navigator Pilot’s Automatic
Plenty of Marathon Watches feature the country’s iconic red maple leaf located in the center dial. But the ADANAC (Canada spelled backward) adds a few extra details — including ADANAC engraved along the side.
It also includes a bright white dial as well as a bold red bezel that reflects Canada’s red-and-white flag. The watch also has a matching red-and-white NATO strap with sky-blue accents. (Marathon watches also became the preferred gear for countries within the North Atlantic Treaty Organization, or NATO.)
As another model within the existing Navigator lineup, the ADANAC Pilot’s Automatic has an asymmetrical case design, crafted in either 316L stainless steel or lightweight composite fibreshell for “enhanced durability,” the brand said.
“Designed for pilots but built for everyone, the ADANAC Red Maple delivers true military-grade performance while honoring Canada’s national symbol,” the company said in a press release.
It has plenty of other features expected from the Navigator lineup. That includes a sapphire crystal resistant to rapid changes in air pressure, a continuously glowing dial for low-light visibility, and a bidirectional bezel for tracking a second time zone.
This is the second limited-edition release of ADANAC watches. The first was released last year, but this year’s more colorful aesthetic is far more eye-catching.
As political tensions and trade disputes embroil borders, the watch may serve as a reminder of the positive partnerships that have long defined America’s relationship with its northern neighbor.
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