NEWINGTON, N.H., (May 9, 2024) – ROSE by SIG SAUER is proud to present the ROSE Boutique hosted by Team SIG professional shooter and ROSE visionary Lena Miculek at the upcoming NRA Annual Meeting in Dallas, Texas. 

The ROSE Boutique will be a ROSE-inspired oasis away from the bustle of the convention floor. It will feature a ROSE branded pop-up store, an exclusive meet and greet with Lena Miculek, complimentary refreshments, a guided tour of the complete ROSE by SIG SAUER collection and Q&As with on-site product experts. 

“This boutique is my way of responding to all of the requests for a meet-up at an event where this amazing community can come together relax, shop, visit, and learn.  I can’t wait to welcome NRA visitors and ROSE community members to The ROSE Boutique and invite anyone interested in finding out more about our program to join us and experience the wonderful ROSE community,” said Miculek. 

The ROSE Boutique will be open on Friday, May 17, 2024 and Saturday, May 18 2024 from 12:00pm to 2:00pm in room D167 on the lower level of the Kay Bailey Hutchinson Convention Center.

Additionally, visitors to the ROSE Boutique will be given an exclusive ROSE collectible that includes a personalized message from Lena, community information, and entry into a daily mystery ROSE giveaway valued at over $500.

Inspired by 9-Time World Shooting Champion Lena Miculek ROSE by SIG SAUER is a comprehensive online training program and complete pistol starter kit designed specifically for women. The program is a guided journey taking viewers step-by-step through the process from basic safety and handling, all the way to their first-time shooting at a range. The pistol starter kit features multiple versions of the P365, America’s #1 selling gun, along with a number of specially curated accessories.  

Complimentary to the education program is the social media community, which is made up of more than 16,000 women that have come together to help and encourage each other in a supportive environment and to share their stories, growing and learning from one another.  Members of the ROSE Community on Facebook get first look at upcoming events in the ROSE Seminar Series, and get exclusive updates about the ROSE program, and new ROSE product launches.  The ROSE by SIG SAUER training series with Lena is available on the ROSE YouTube channel and find specific production information and any additional program details at sigsauer.com/rose.

Get Social: follow SIG SAUER on Facebook, Twitter, Instagram, and YouTube for the latest news, product announcements, events, and updates.

About SIG SAUER, Inc.

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training.  For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision.  Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.  Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy.  Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities.  SIG SAUER is certified a Great Place to Work™. For more information about the company and product line visit: sigsauer.com.

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