The coalition of brands known as Women-Led Wednesday isn’t just mindful shopping. These are some darned nice brands offering great prices.

The growing Women-Led Wednesday movement first launched in 2018. It offers the chance to buy discounted gear from companies led by women entrepreneurs. Like Black Friday, it’s technically focused on a single day — Wednesday, Nov. 27. But also like Black Friday, the deals are often available both before and after the actual date, so be sure to check out these brands’ discounts even if you arrive a bit late.

Women-Led Wednesday now includes hundreds of businesses, but it’s about more than just cheap products, according to Cassie Abel, the founder of Women-Led Wednesday and apparel brand Wild Rye.

Abel said in a statement that in a time when “our political landscape is shifting and the voices of women continue to be sidelined,” it’s more important than ever for consumers to make conscious choices.

She also referenced recent victories, like an equal number of men and women competing in the Olympics for the first time and the first women to brave the intense downhill biking competition Red Bull Rampage.

“Supporting female entrepreneurs is a way to reclaim agency and ensure that women can continue fighting for the platforms and opportunities they deserve,” Abel said. “We hope that consumers feel motivated to make intentional purchasing decisions that actively contribute to a more equitable and inclusive marketplace.”

The annual event now includes more than 800 women-led brands. To see the full list and search for something specific, visit the Women-Led Wednesday website. Or read on for a few highlighted sales related to outdoor gear.

Women-Led Wednesday Deals

Wild Rye: 25% Off Sitewide

On Wednesday, Wild Rye is offering 25% off sitewide on outdoor apparel and up to 70% off clearance items.

That includes the super-cool Elorie Technical Overalls shown above, which have been heavily discounted this week to half price or less, depending on the color. But sizes are selling out quickly, so act fast on this one.

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Title Nine: 20% Off Women-Owned Brands

Title Nine carries products from many great women-owned brands, as well as the brand’s own women-centered apparel. There are several versions of fleece tights that aim for wintertime fun, like the Crash Polartec Fleece Lined Tights – Heathered, which are also on sale this week.

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Skida: Up to 40% Off

The Tubular Sale happening at Skida also coincides with Women-Led Wednesday, offering up to 40% on selected products or 20% sitewide.

If you’d like a colorful headband for your winter-time adventures this December, the brand has loads of styles for the discounted Mirage Alpine Headband. They sell for just $16 after a 38% discount.

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Gnara: Up to 60% Off Sitewide

It’s safe to say that GearJunkie likes Gnara’s GoThere Hiking Pants. With an extra zipper down the front to help women answer the call of nature without disrobing, they easily made our guide to the Best Hiking Pants for Women in 2024.

Like many brands here, Gnara participates in Women-Led Wednesday, but the deals are available through Cyber Monday. That includes the GoThere Hiking Pants, which currently sell for 50% off.

Many sizes and colors are still available, though that will likely change fast. And make sure to peruse the sale — Gnara has plenty of other apparel with the popular GoFly zipper.

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Thousand Helmets: Up to 30% Off

If you like classy protection for your noggin, then Thousand Helmets would make a great gift to yourself or a loved one this holiday season. Many of the brand’s cycling products, including helmets and accessories, are on sale for up to 30% this week.

Heritage 2.0 Bike & Skate Helmet sells for $70, saving you $20 on this sophisticated helmet. With 15 different colors available and three sizes, you’re certain to find at least one style that meets your personal aesthetic.

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