Jeep continues to lead the charge when it comes to factory options and customization options. While a lot of Wranglers and Gladiators are on the road, few are exactly alike. For 2025, Jeep unleashes the limited-editon “Joose” exterior paint, a vibrant shade of orange.

While Tuscadero pink has been one of the most bold, and surprisingly popular, limited-edition colors in the past few years, we have little doubt that Joose orange will be a massive hit with the Jeep crowd. This is not a subtle color and is sure to turn heads.

How limited of a limited-edition color it will be will be decided by how many people order it on their 2025 model vehicles. And, who knows, it might come back in the future like Tuscadero did, due to its popularity.

“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors,” said Bob Broderdorf, CEO, Jeep brand. “A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass.”

2025 Jeep Joose Orange

Joose joins a few other new-for-2025 Jeep colors. These include Mojito!, Fathom Blue, and Military Olive Drab. What color would you buy your Wrangler or Gladiator in? I’d be hard-pressed not to go with the new orange.

Joose orange will be a $895 option. And it is available to order on all 2025 Jeep Wrangler and Jeep Gladiator models, including 4xe versions.