April is a special time of year, defined by spring showers, melting snow, budding trees, and flowers. And, of course, gag gear, spoof apparel, and brand campaigns that give you pause, make you scratch your head, and wonder, “Really?“

No matter how you feel about April Fools’ Day, it’s a holiday to keep your guard up and tune your BS sensors to high, because brands and media outlets alike are pulling fast ones, posting fake news and bizarre updates that inevitably confuse and bewilder the rest of us. Hopefully, you get a few chuckles out of it — even if you’re the one playing the fool.

So, without further ado, here is your 2025 April Fools’ gear from the brands still yanking our chains. We rounded up our favorite gear and brand gags that came across our emails and social media feeds. We saw straight through some of these, while others had us hook, line, and sinker.

Check out GearJunkie’s April Fools’ archive if you want to see more from previous years.

April Fools’ Joke Gear 2025

LIVSN Designs Crowns Bentonville the “Adventure Pants Capital of the World”

A few years back, Bentonville, Ark., declared itself the Mountain Bike Capital of the World and placed a kingly crown upon its own municipal head. Well, the Austin of the Ozarks is at it again. And this time, LIVSN Designs has crowned it the “Adventure Pants Capital of the World.”

That pretty much tracks. For years, industry insiders and people in the know have used terms like “Definitely Pants,” “Real Pockets, Real People,” “Dependable leg holders,” and “Not Shein” to describe the pants sold in Bentonville.

No matter what kind of adventure pants you want to rock — trousers, shorts, overalls, knickers, tights, or capris — Bentonville is the place to do it, whether you’re on an actual adventure or not.

“Bentonville is the birthplace of a modern adventure pants resurgence, much like Venice in the Renaissance or London during the Black Plague,” Jerry Jargonson, a newly arrived Bentonville local with a $20k bike, said. “Sure, I haven’t actually hiked or biked yet, but I’ve got pants that could, and the idea of trail access helps me crawl from one day to the next.”

Alpacka Raft Jonah Packraft

Everyone knows the story about Jonah and the whale. But when a video surfaced recently of a packrafter getting sucked into the gaping maw of a whale, Alpacka Raft thought, “We should make a raft for that.”

Introducing the Alpacka Raft Jonah whale-watching packraft. Designed for intermediate and advanced packrafters, this saltwater-style hull packraft is designed to be extra buoyant and incredibly durable. So, if you happen to get eaten by a whale, at least your raft will survive the ordeal. Alpackaraft is calling it the “fastest, smoothest, and most whale-proof packraft ever made.”

“The Jonah represents the pinnacle of our passion and ingenuity. It’s light, durable, and handles large open water incredibly well,” said Thor Tingey, CEO and co-founder of Alpacka Raft. “We are inspired by packrafters that are continuing to push deeper into the jaws of nature and can’t wait to see where whale-watchers take this model next. Perhaps getting closer to orcas? We will see.”

Aspen Mountain Ski Patrol Uniform Update

The typical ski patrol uniform is so passé. And in a place like Aspen, where fashion is forward and everyone’s breaking the bank to stay on fleek, it was about time for an update. That’s why today, the resort released the first few photos of its new ski patrol uniform. And they’re vogue(ish), if we do say so.

Instead of the standard 3L GORE-TEX waterproof and windproof shell, Aspen’s patrollers will be mitigating avalanches, blowing charges, boot-packing slopes, and making rescues in a slick new fur coat and fur trapper hat.

Even the patrol dogs get an extra splash of style with tiny dog-sized moon booties. Aspen’s patrollers are about to look fly as hell out there. Your move, Vail.

Breckenridge Unveils ‘My Epic Alpaca!’ Program for 2025/26 Season

Speaking of Vail: Everyone loves to bootpack up Breck’s Peak 8 to access the radical terrain and powder the unserviced summit accesses. Breck couldn’t scrape together the money to install a lift, but it’s pursuing the next best option.

Next season, skiers and riders will be able to rent alpacas at the base of Peak 8 to shuttle up your gear up to the 13,000-foot summit so you can shred the good stuff.

According to the resort, Epic Pass holders will get 20% off alpaca rentals and can access alpaca rides when conditions allow.

The Kelty ‘Smellulator’

Do you ever get tired of farting in your sleeping bag and creating a gas chamber that might asphyxiate you and your partner if you open it up? The “Dutch Oven” (as we call it in Colorado) is a classic sleeping bag conundrum. The best sleeping bags trap a fart like Tupperware. And we all know it’s only ever a matter of time before someone breaks the seal.

Well, fret no more, tent-farters. Kelty designed an elegant solution to your problems. Meet the Smellulator, the latest and greatest from the brand that’s been making innovative outdoor gear since 1952. The Smellulator is simple in concept, but Kelty really took the design to the next level.

It uses reverse pump technology, solar panels, and BPA-free tubing. Users place the pump inside their sleeping bag, run the tube outside the tent, and let ‘er rip. The proprietary design pulls flatulence out of their bag and ejects it into the clean, fresh air outside their tent like an exhaust pipe.

CO Avalanche Information Center’s Newest Trailhead Mascot: Beepy

Nothing screams avalanche safety quite like a person in a transceiver costume waving at you in a parking lot before you go shred backcountry gnar.

That was the brilliant thinking behind CAIC’s introduction of its new Trailhead Outreach Program mascot, Beepy. Now, whenever you pull up to your favorite backcountry trailhead, this big beacon-shaped cartoon character will be there to remind you to wear your beacon and stay safe.

It’s unclear whether or not Beepy will be helping search and rescue (SAR) teams execute rescues. But at the very least, he’ll be there for moral support and to chastise you when SAR finally carries you out of the backcountry.

Big Agnes Camp Scented Candles

When you’re out in the woods camping with friends, and you catch a whiff of bug spray, sunscreen, or campfire smoke, you probably wish you could take that aromatic experience home. Well, thanks to Big Agnes, now you can.

The backpacking and camping brand, best known for its ultralight products, launched into scented candles this April. But you won’t find the typical essential oil Yankee Candle flavors here. Big Agnes is selling candles that perfectly capture the aromas of the campsite — like Bug Spray & Pine and Campfire Smoke & Fresh Rain. Now, you can relax in the comfort of your own home and still enjoy the nostalgic scents of a campsite.