The most expensive version of Ford’s trio of Raptors just got a massive price cut. Ford has trimmed $10,000 from the MSRP of the Bronco Raptor. But it’s still hard to call it a deal. And, the Braptor’s lower price steps on one of the coolest other models in the Bronco corral.

Bronco Raptor Pricing Has Bucked Like Its Namesake

Ford has been all over the map with pricing since launching the most extreme edition of the Bronco in 2022. Back then, the dune-jumping SUV came with a starting MSRP of $68,500. It was cheaper by about $1,500 than an F-150 Raptor and $11K less than the Jeep Wrangler 392.

It sold out almost instantly, with dealers asking for big markups. Ford subsequently raised it for 2023 to $86,580, raised it again, and then, near the end of the model year, cut it to $80,580. For 2024, it went up again, now hitting $90,035, and that’s the price model year 2025 started with.

Now, midway through 2025, it’s getting a massive cut, dropping $10,040 to a new starting price of $79,995. That’s a huge drop, even considering the additional $1,995 destination charge, which is up $100 from earlier this year. But, it’s still $11,495 more than its launch pricing just 3 years ago.

Lower Price, Same Off-Road Goodies

Ford hasn’t changed the vehicle, so Bronco Raptor buyers are still getting the same features. Features like the 418-horsepower 3.0L twin-turbo EcoBoost V6. The 37-inch-tall tires and the HOSS 4.0 suspension with massive Fox Live Valve shocks and 14 inches of rear suspension travel.

The only difference is in your wallet, which we’re sure you can find something to do with that extra $10K. That’s a lot of off-road park passes. Or a few years’ worth of fuel for really using this beast.

But What About the Rest of the Bronco Line?

Despite the cut, though, the Bronco Raptor is hard to call a good deal. The much larger and more capable F-150 Raptor starts from $990 less than this little beast. The Ranger Raptor remains the stand-out bargain of the group, coming in at just $56,070. That’s more than $20K under the Bronco, even if it doesn’t come with a removable roof.

There’s also now the problem of the rest of the Bronco lineup. Ford hasn’t really changed the price of those. So the two-door Stroppe Edition, a tribute to off-roader extraordinaire Bill Stroppe, is now just $4,360 cheaper than a Raptor. It makes it a harder sell, despite the history and the cool paint.

On the other hand, while it was once priced nearly on top of the ultimate version of the Jeep Wrangler, that’s no longer the case. Sure, you can get a Rubicon from $51,455. But for a 392? You’re looking at just a fancy coffee less than $100,000. Point: Bronco Raptor.