There are passionate artists behind the fly rods at G. Loomis.

Sometimes, gear becomes a bit disconnected in our hands. It can be easy to think it popped off a production line, and some robot used a mechanical hand to deliver it straight to you. In reality, many of the pieces of outdoor gear you come to rely on for your adventures passed through several other hands first.

Putting the finishing touches on a fly rod is an art that takes impressive skill to master. The team at G. Loomis not only takes that art seriously, but they also take it personally.

From a new team picking up the skills required to carry on the legacy to the long-time finishers tasked with passing on those skills, these artisans are responsible for delivering creative perfection in rod form.

Not only does this short film from G. Loomis tug at the heartstrings of anyone who understands having true passion for their career, but it will also make you take a closer look at the fine details of your rod.

Runtime: 7 minutes